One recently developing trend in online environments, most notably social media sites, is the use of geotagging to let others know exactly where you are located. Geotagging, or geolocation, as it is sometimes referred to, utilizes specific data on your computer or mobile device to determine your current location, and then feeds this through specific GPS algorithms to display it on a map.
For businesses, geotagging can be a wonderful marketing tool to use to increase awareness of the location of the business. Geotags make it easier for potential customers and clients to find the business whenever they do a local search for particular products and services. For instance, you want to find a data recovery service in Toronto, and those with geotagging enabled are often displayed at the top of search results, along with a map. read more